Xiaomi Smart Home Ecosystem
XIAOMI RENOVATION 2023
Spread The Diverse Facades Of Vietnamese Homes
The Brief
Xiaomi, a global technology leader known for its innovative electronics and smart home products, is launching its smarthome ecosystem and aims to kick off a social campaign themed around "Renovation."
Client: Xiaomi
Industry: Technology
Time: 2023
Our Approach
Cready launched a community-driven campaign that encourages families to share their stories online.
The most unique story will be selected to transform their traditional home into a modern smart home, bringing them closer to a joyful and fulfilling life.
Big Idea
"Bớt 5 Phút Việc Nhà, Thêm 5 Phút Yêu Thương"
The campaign encourage people to be more aware of the importance of spending more time loving and connecting with their family.
Our key activities include:
IMC Campaign
Home Renovation Executive
Key Activity 01
Family Contest
Nếu có thêm 5 phút mỗi ngày, bạn sẽ làm gì?
Key Activity 02
Impact Of Tech Influencers
Home Renovation
A Transformation Towards A Happier Life
The award-winning special story revolves around a mother who recently passed away, and how her absence has made the home feel less warm and inviting.
CUSTOMER EXPERIENCE
BIDV Private Banking
Craft an Art space at headquarters
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PLANNING - BRANDING
Xiaomi Renovation 2023
Spread diverse facades of Viet homes
SOCIAL - BRANDING
Redmi 12C
Introduced through the lens of life
Related Works
Ready To Create?
Let's Talk
Email: marketing@creadycreative.com
Phone: 098 2291272
Address: M5 Tower, 91 Nguyen Chi Thanh, Hanoi
Final Results
+12M
Reaches
+300K
Interactions
200
Stories
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With a natural duty to care for their families, Vietnamese women always strive to fulfill their roles perfectly.
However, this often leads to stress from being overloaded, sacrificing personal quality time, and experiencing a lack of connection in relationship with children.