Xiaomi 12T x MIN

Make mega moment

Mega Moments Bloom Under The Spotlight

The Brief

The central concept of the campaign is "Make Mega Moment," aiming to partner with artists to explore what made their Mega moment, through key visual products, TV commercials (TVC), and Out-Of-Home (OOH) advertising.

Client: Xiaomi

Industry: Technology

Time: 2023

Our Approach

Cready embraces the Mega Moment concept as the artist's moment Under the spotlight on stage, innovating ideas and producing Key Visual & TVC for Out-Of-Home (OOH) advertising and social media.

The Concept

In the music world, moments under the spotlights are magical. We're sharing this through singer MIN's story, who reveals her journey to success and the tales behind the spotlight. With the Xiaomi 12T series, she'll create memorable, inspiring musical moments for her fans.