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Xiaomi 12T Lite x Miss Mai Phuong
Color up to color mood
The Brief
Through the campaign, Xiaomi aims to highlight the fashion-forward, independent spirit, and ambition that the product embodies. It showcases the confidence of Xiaomi 12 Lite users, characterized by trending colors, youthful energy, and lightweight design.
Client: Xiaomi
Industry: Technology
Time: 2023
Our Approach
To showcase the fashion and style of the Xiaomi 12 Lite, Cready presented it as a trendy fashion accessory that enhances the outfits of modern, successful, and stylish IT girls.
Key Activities
Key concept and visual
Photo series on social media
The Concept Idea
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Cready used colorful filters to create depth and highlight the subjects, simultaneously showcasing the product's modernity.
Key Visual Series
Application
Final Results
3M
All Views
20K
Interactions
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CUSTOMER EXPERIENCE
BIDV Private Banking
Craft an Art space at headquarters
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PLANNING - BRANDING
Xiaomi Renovation 2023
Spread diverse facades of Viet homes
SOCIAL - BRANDING
Redmi 12C
Introduced through the lens of life
Related Works
Ready To Create?
Let's Talk
Email: marketing@creadycreative.com
Phone: 098 2291272
Address: M5 Tower, 91 Nguyen Chi Thanh, Hanoi
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