In today's modern tech world, where iPhones and Samsungs dominate the market, many young individuals tend to feel less confident using products from China.

Aware of this, Xiaomi has been determined to shift perceptions, encouraging youth to take pride in using the Redmi Note 12 Series. They aim to inspire young people to confidently express their individuality through their new brand ambassador and the dissemination of new key visuals across out-of-home (OOH) advertising and various social media platforms.