Redmi 12C
"XÓM CAM" SITCOM SERIES
Introducing The Redmi 12C Through The Lens Of Life
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The Brief
With the tagline "Endless Persistence" amidst the challenges and difficulties that Vietnamese people faced at the beginning of 2023, confronting these issues by adopting a different perspective is the best way to overcome such situations.
Through the drama comedy campaign, the brand aims to highlight the Redmi 12C as a key, valuable tool that accompanies with the labor workers in navigating through tough times in life.
Client: Xiaomi
Industry: Technology
Time: 2023
Our Approach
Cready create a sitcom series that delves into the everyday lives, joys, sorrows, and struggles of people in a neighborhood called "Orange Village" thereby bringing the relatable portrayal of C3T phones and reaching out to the wider audience of blue-collar and ordinary workers.
The Story Idea
The story revolves around six main characters, each representing a different stage of life. Facing difficult circumstances, with the support of their neighbors in the village, they discover enduring methods to transform their lives. With the aid of new technology, the Ordinary laborers gradually adapt and gain more faith and motivation day after day.
Sitcom Series
The Teaser
Sitcom Episodes
4M
All Views
13K
Interactions
CUSTOMER EXPERIENCE
BIDV Private Banking
Craft an Art space at headquarters
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PLANNING - BRANDING
Xiaomi Renovation 2023
Spread diverse facades of Viet homes
SOCIAL - BRANDING
Redmi 12C
Introduced through the lens of life
Related Works
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