Xiaomi TV

PRODUCT LAUNCHING

Cinema at home inspired by Tam Cam

The Brief

Xiaomi, a global technology leader known for its innovative electronics and smart home products, requires a visual package for the launch of new Xiaomi TV.

Client: Xiaomi

Industry: Technology

Time: 2023

Our Approach

Centering on the Xiaomi TV that offers a cinema-like viewing experience at home, the scene includes a family of three watching the movie "Tam Cam" with the character Tam appearing as if stepping out of the film, thereby highlighting the Xiaomi TV's borderless and limitless display.

The Concept Idea

The choice of the character Tam aims to showcase a modern yet traditional Vietnamese portrayal. This character wears Vietnamese traditional clothes updated with modern materials and striking details, blending heritage with a contemporary twist.