BIDV Private Banking
Kiến Tạo Di Sản Nghệ Thuật
Create Luxurious Vietnam Art Experience
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Key Activity 01
Miniature Art Museum
Transforming BIDV's headquarters into a miniature art museum, featuring masterpieces by renowned Indochinese painters and sculptors such as Bui Xuan Phai, Hung Kien, and Ta Quang Bao.
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Our Approach
The idea of "Kien Tao Di San Nghe Thuat" is a perfectly tailored concept by Cready for this brand. It seamlessly blends the global elite's trend of art investment with the brand's spirit: "Every achievement is for future generations, to elevate the family's legacy."
What the approach gains: Amplify BIDV Private Banking's presence by connecting with affluent clients, delivering personalized experiences, and empowering Private Bankers to strengthen relationships and grow assets.
Key Activity 02
Art Investment Experience With Expert Guidance
Embark on a timeless journey that bridges generations.
Art collecting is not only an investment in the present but also a valuable investment for future generations, preserving and elevating the family's heritage value.
"Mọi thành tựu vô hạn đều dành cho thế hệ mai sau để uy danh gia tộc thêm thịnh thế".
Điêu Khắc Gia Hùng Kiến
Tranh Chân Dung Đông Dương
Điêu Khắc Gia Tạ Quang Bạo
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Điêu Khắc Gia Tạ Quang Bạo
CUSTOMER EXPERIENCE
BIDV Private Banking
Craft an Art space at headquarters
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PLANNING - BRANDING
Xiaomi Renovation 2023
Spread diverse facades of Viet homes
SOCIAL - BRANDING
Redmi 12C
Introduced through the lens of life
Related Works
Ready To Create?
Let's Talk
Email: marketing@creadycreative.com
Phone: 098 2291272
Address: M5 Tower, 91 Nguyen Chi Thanh, Hanoi
Key Activity 03
Insight Sharing From Top Collectors And Experts
Provide elite experiences that enrich knowledge and cultural immersion, thereby enhancing an invaluable spiritual life
The Brief
BIDV, a leading bank in Vietnam, aims to create an elite networking experience for BIDV's potential high-end clients. Brand Message: "Moi thanh tuu vo hon đeu danh cho the he mai sau đe uy danh gia toc them thinh the"
Client: BIDV
Industry: Banking
Time: 2023
The Idea "Kiến Tạo Di Sản Nghệ Thuật"
Owning an expensive painting doesn't make someone an art collector; it simply adds to an enthusiast's collection. "Creating an Art Legacy" offers BIDV Private Banking's elite clients expert insights into art collecting and investing. Cready Creative helps guide clients in preserving and enhancing cultural and artistic achievements, crafting a lasting personal legacy. Our key activities include:
Miniature Art Museum Within BIDV's Space
Art Appreciation Experiences With Expert Guidance
